Zinc designs and implements customer centric retail strategy.
Customer centric retail means knowing your customers extremely well and using this knowledge to improve buying, merchandising, category management and sales - whatever the channel.
So often businesses have a high level view of their strategic goals and yet lack the tools and processes to translate these goals to a stream of consistent actions across the business that actually deliver such a strategy.
Zinc starts with how your customers behave and who they are in relation to your business. Our methods combine purchasing data, digital data and research to obtain a holistic view of your customers in order to better understand your business today, and what the potential is for tomorrow.
Gut feel isn't enough to make the right decisions for customers any more. Different customers want different things. They have different priorities. And perhaps for the first time, the customer is ahead of the game, with a huge amount of information available to help them make their buying decisions.
The retailers which will win out are those that understand their customers well enough to meet their needs better than the competition. It is not just about what you sell and at what price. It is increasingly about how, where and when.